Monday, May 4, 2009

Another Beer Gone Missing

I suppose I should have taken a picture of the German language version of this sign when I was enjoying the lovely beer and atmosphere of Hotel Pegas in Brno last week. However, the table was full and I didn't want to be taking pictures over people's heads while they ate and drank.

The sign above quite simply translates as "Original Budweiser Porter" which I would assume was in the Baltic Porter style rather than the British style with it's origins in London. Personally I think the German version of this sign re-enforces the idea that "Budweiser" is an appellation, and has been used for a very long time to describe not just a brand, but beer from a given place.

I wonder what the Budweiser Porter was like, would it have been similar to the Pardubický Porter? Hopefully when I get the relevant chapters of the History of Brewing Methods in Budweis covering the establishment of the Bürgerliches Bräuhaus Budweis I will have a clearer idea of what was being brewed in Budweis before the advent of both Anheuser-Busch and Budvar.

Those of you who follow my blog will have seen this picture before, which advertises a beer called Budweiser Urquell, in the same vein as Pilsner Urquell is Pilsner from the original source.

When I contacted the brewery to find out the provenance and dating of this sign, I was unfortunately told that they didn't know when it came from. I find that sad.

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