Beer Hero of the Week

I am something of a cynic when it comes to marketing, so when I see companies raving on about how they brew beer that their customers want I tend to think either:

• said customers have no taste in beer
• marketeers are liars - actually I think that about marketeers in general regardless of industry

As I was perusing the beers available on BeerRitz I came across plenty of breweries I had never heard of, naturally requiring me to check out their websites. One that I enjoyed reading a lot was that of the Bradfield Brewery near Sheffield, in particular the page entitled "Your Beer?".

Here is a brewery who actually want to hear what kind of beers their customers want, and rather than giving us an "info" email address to contact they have a form which is easy to fill in and clearly presented.

That is why my Beer Hero of the Week is:

The Bradfield Brewery.