Friday mornings are pretty easy. Get up, walk dog, shower, shave, read beer blogs, go to work. While I was sat in the comfort of an armchair, I read the latest post from Tale of the Ale. The post is mostly about the Beer Bloggers Conference that took place in London last weekend, but the thing that caught my attention most was the new advertising campaign from the Czech branch of multinational beer conglomerate SABMiller, better known as Pilsner Urquell.
I am sure that if you know anything about the history of Pilsner Urquell you will see the glaring omissions and logical flaws in the advert. Actually if you know anything about the history of beer, you'll know that the "world's first golden beer" claim is also a pile of shite (the first pale ale was marketed in the early 18th century). Any way, as it is a Friday and I am in a fairly chipper mood, I am not going to rant about these things, after all who really expects truth and historical veracity in an advertising campaign? Also the fact that I rather like the advert, it is certainly well done and if it encourages more people to drink Pilsner Urquell, go to the Czech Republic and try the unpasteurised version and then demand its availability in Blighty, that can only be a good thing. No, I think today I will just post some of my favourite beer commercials, and we'll start with the other internationally renowned Czech beer, with a quick language alert for the faint of heart....
While we are on mass produced Czech beers....
Jumping across to Blighty....
and finally, down to Australia....
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Carlsberg are claiming to be the worlds first lager these days. Sure they may have a yeast but certainly not the first lager.
ReplyDeleteThey were better off with their "probably..." campaign.
Historically speaking, if I remember rightly, the first lager would most likely have been a schwarzbier from Franconia.
ReplyDelete