BrewDog are one of my favourite breweries. Not just because they are from the same part of Scotland as my mother and most of my family; not just because they make fabulous beer (of the 4 bottles than came across the Atlantic with me, 3 were Paradox Smokeheads); not just because they actively involve their customers in their decision making processes; because of all the above and more.
Well, James and co are at it again and have created a website dedicated to their excellent Zeitgeist lager, which they are turning over to their customers to take ownership of. The idea behind the website is that the Zeitgeist brand belongs to the customers, as such the content is created by those who buy and drink the beer.
Here's how it works, firstly you need to buy some Zeitgeist through the website - use the purchase code SHEEP in order to get a 70% discount, and you will get a code allowing you to post content on the blog. Considering a 12 pack costs £12, a 70% discount will save you £8.40. Not only do you get to be part of something different and new, you can get some superb beer at an insanely low price, so get in there while the offer stands!