Tuesday, December 2, 2008

Who Knows?

I am hoping this is an international phenomena, but could somebody please tell pub owners that having a net presence is a very smart move?

Whenever Mrs Velkyal and I go on our trips I like to do some research for pubs to go to, local beers to try and so on. Obviously with big brewers like Fuller's they have a section on their site listing their pubs, although I wonder why the pubs themselves don't have their own sites - especially as basic information site is cheap and easy to maintain.

You don't need to make some fancy pants website using dynamic languages such as php, a nice simple yet informative html set-up will do nicely.

What do I want to know:
  • Opening hours
  • What's on tap? (and if you are in the free trade keep it up to date)
  • Is there food?
  • Any special events?
  • How to get there
No wonder pubs are going to the wall they fail to advertise their existence. Thank God for the CAMRA database, but even that should just be a starting point.

3 comments:

  1. I agree. but although it is easy to update web information, it often gets overlooked. And at my pub this often happens.

    Just to add to it, right now I'm abroad and I haven't got FTP software on my lap top Doh!

    My advice thought, is to have a blog. It's easier to update than HTML web sites, and I can do mine on the road (When the damn hotel WIFI works) Some pubs have very good web sites that are only blogs.

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  2. You are right, a blog is very simple to set up, easy to maintain and update and gives your business a very low-cost presence.

    The problem then becomes one of getting knowledge of your blog, and hence your business, out and about in cyberspace.

    Wiki software also gives great possiblitities.

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  3. I'll second that. It's so easy to have a website. It frequently annoys me.

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