Tuesday, November 25, 2014

More 'Innovative' Shit

Checking through my Facebook news feed this morning, I came across a story on All About Beer concerning Stone Brewing's latest 'innovative' offering as part of their Stochasticity Project, an 8.8% Imperial Golden Stout.

My immediate thought was 'great, more marketing driven bullshit', though perhaps not for the reasons you think.

I have no problem with the concept of a golden stout, for the simple reason that my understanding of beer and its history stretches back beyond the 1970s and the 'craft beer revolution'. You see, the word 'stout' as pertains to beer originally meant 'strong', it didn't necessary mean 'dark, Irish, with nasty nitro cream head'. As such, you could drink stout ales that were pale in the 17th Century, and while they may not have been as pale as we understand them, they were sufficiently pale so as not to be dark.

I noticed in some of the comments on the Facebook post a claim that the term 'imperial stout' was itself a tautology, and again I lament to myself that the word 'imperial', much like the word 'India', has been co-opted to mean something that it didn't originally mean in the context of beer. Imperial stout was those strong dark beers shipped to the Russian Imperial court by English brewers, imperial didn't mean 'strong', stout did.

On the All About Beer story itself, is the following line, which is the one that really got my goat:
One of the great things about American brewers is their willingness to experiment. This is a perfect example of that ingenuity and determination.
A more accurate version of that would be:
One of the great things about American brewers is their willingness to take old forgotten styles, tweak slightly, and flog at a premium price. This is a perfect example of that.
Sure it might be a tasty beer, but let's not imagine that it is actually innovative, or anything new, or that adding cocoa and coffee to a strong pale ale makes it in any way a stout as we understand them today.

If you want a proper Stout Pale Ale, you should try Durham Brewery's White Stout, which I drank in the UK over the summer, it was delicious.

1 comment:

  1. I'll have to keep an eye out for that Durham beer.

    ReplyDelete