There are times when I simply fail to understand the pricing of beer. Take this weekend for example, Mrs Velkyal and I had guests from South Carolina, Mrs V's best friend and husband, so we went into Charlottesville to do some shopping at Whole Foods.
We had decided to splash out on some good steaks and we took our traditional detour to the beer and wine aisle. I was thrilled that they were now stocking the "express shipped cold" Pilsner Urquell in bottles though not in cans, so naturally in the interests of blogging science I bought a six pack.
Next to the Pilsner Urquell was another major Czech beer brand, Staropramen - the MolsonCoors owned brewing behemoth in Prague. Staropramen in the Czech Republic is cheaper than Pilsner Urquell, usually about two-thirds of the price, but in Whole Foods in Charlottesville the Pilsner Urquell was $7.99 for a six pack and Staropramen was $9.49.
I just couldn't get my head around the idea of Staropramen being more expensive that Pilsner Urquell, unless of course the fact that Plzeň is about 60km closer to the US than Prague is important - strangely though I rather doubt that.
So what would make Pilsner Urquell the cheaper, and infinitely superior, option?
btw - express shipped cold Pilsner Urquell is lovely, only one step down from tankove - so go and buy some and enjoy.