It would seem to me that there are two issues here:
- craft brewers not bottling their beer
- supermarkets not stocking craft beers
But then comes the question of the supermarkets. If they are not going to stock the craft beers already available, such as the beers from the Carlow Brewing Company, or even from Whitewater up in Northern Ireland then what incentive is there for the local brewers to invest money in a bottling line? I am aware that the Porterhouse will soon be installing their own bottling line, to allow a wider distribution of their beers (some of which will be mentioned tomorrow or Friday), I just hope that they will be picked up by the supermarket buyers.
In many ways the situation as I perceived it in Ireland, and I am more than happy to be wrong here, resembles that of the Czech Republic. Yes you can get Svijany and Primátor quite easily in Prague, but walk into Tesco and the shelves are burdened down with Gambrinus and Staropramen. Pivovarský klub and Pivní Galerie stock a wide range of Czech beers, but what about outside of Prague? Of course there is the tradition of beers being on tap, however I think it is something of a fallacy to consider draught beer as naturally superior to bottled beer; take my comments yesterday about O'Hara's Stout as an example.
As I said at the top of the post, these are just observations - if I am off the mark then let me know.