Friday, May 19, 2017

Impartial Pursuit: The Fourth

I realised when I had this crazy notion of writing about the mass produced lagers that suffer so much craft cognoscenti opprobrium that it would be an irregular feature on Fuggled. I didn't realise that there would be a year between part three and today's fourth installment, in which I look at a beer that has a storied history, hispter street cred, and is now stable mates with BrewDog. I refer, of course, to Pabst Blue Ribbon.


Once upon a time, think late 1970s, Pabst Brewing Company was the third largest in the US but then went into a precipitous decline that saw them in the late 90s brewing less than a million barrels a year. Enter then the heroic hispters, and the brand's revival to the point that in 2015 the company won the GABF's award for best large brewing company. Anyway, enough with the Wikipedia entry details, what about the beer in the can...?


Well, it pours a golden yellow not unlike the Heineken from my previous Impartial Pursuit post and sported a surprisingly voluminous, bright, white head. Even more surprising, at least in my mind, was that the head lingered far longer than any of the other mass produced lagers I have tried. In common with the other beers, the aroma was dominated by a cereal character with wisps of lemongrass hops floating about. Tastewise, and again in common with the other beers in the series, it was mainly a rather indistinct grainy flavour with very little discernable hop flavour, overall it was just plain bland, though it didn't have the slick corn character that I was expecting, and neither was it as thin as I imagined it would be. Thankfully it was as clean as I expected, which is always a good sign in a lager.


I very much doubt I will be adding to Pabst's bottom line again any time soon, though not because I think the beer is badly made, it quite obviously isn't, but because if I am on the look out for a mass produced lager then Heineken is a couple of steps up in terms of having stuff going on in the flavour and aroma department, and is nowhere near as fizzy as PBR, or Bud/Coors come to think of it. I doubt it will be another full year before I dip into macro beer world again, though I am not sure where to go for the next beer, Miller High Life perhaps?

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