Monday, November 28, 2016

The Fly In The Ointment

Mrs V and I spent the Thanksgiving holiday as we have every year since moving to the US in 2009, at her parents' place in South Carolina. The only beer I took with me was the homebrew I make each year specially for Mrs V's uncle, my plan was to just go to a supermarket for a load of Sierra Nevada Pale Ale and then maybe squeeze in a trip to one of the Green's Warehouse Discount Beverages to pick up some stuff that I can't get locally.

After six and a half hours on the road, including sitting in traffic around Kannapolis in North Carolina (traffic is always bad there it seems), the last thing I really felt like doing, having stretched my legs a bit, was to jump back in my car and go to a beer shop. Then Mrs V's mother mentioned that there was a new bottle shop just round the corner from their house, so naturally I was happy to check it out rather than going to a Bi-Lo or Piggly Wiggly hunting for nuggets in the morass of BMC.

Said bottle shop is called, conveniently enough, Bottles Beverage Superstore and they run the full gamut from soft drinks to spirits, they even stock ingredients and equipment for homebrewers. Oh and their selection of beer was excellent. Lots of local South Carolina beers, including the River Rat Broad River Red Ale which I have enjoyed muchly on my last couple of trips to SC, and the staff actually seemed to know their stuff which makes a pleasant change.

Naturally they had endless banks of IPAs from across the US, and they have a really good choice of Central European beers, though I tend to think stocking lager on a shelf at room temperature is a major no-no. I even managed to pick up a couple of beers from the Black Isle Brewery back home in Scotland. Oh and the prices were pretty damned good, $7.99 for six packs of Sierra Nevada beers??? If the in-laws come visit for Christmas I'll be putting in a bulk order for Kellerweis, which is rarer than hens' teeth in this part of Virginia.

I have a feeling that Bottles is going to be a regular stop whenever we are in Columbia, perhaps because of their 30-odd tap growler filling station, however I do have one gripe, and it is a gripe I have made about bottle shops before, selling out of date beer. Checking the dates on bottles has become something I do with British beers, especially Fullers as there are still loads of the old bottle style floating around, and the 4 packs of London Porter being sold at $11.99 (I think) were a couple of months past their best before date. The one that got my goat though was a bottle of Krušovice Imperial I picked up on a nostalgia kick that when I inspected it having got home (yes, yes, I know, caveat emptor and all that jazz) had this on the label


Born on the 24th July 2015, more than 16 months before I decided to drink it on Saturday afternoon. Keep in mind that this is a beer that would have been fermented at cool temperatures and then lagered at near freezing, before being sent out in distribution, where goodness knows what perils it has gone through, to sit on a shelf at room temperature for goodness knows how long.

It has got to the point now where I am going to check every single bottle and six pack of beer that I buy, especially beer not brewed in the US (and even then if it's not from the east coast I'll check that too), so I am not paying full price for a sub-par product. Also as a side note, perhaps it is time for bottle shops, large and small, to seriously consider their stocking strategy. Sure, shelf after shelf of the weird and wonderful looks fantastic to the casual shopper picking up their 18 pack of Budweiser or 12 pack of IPA depending on their particular brand of beery conservatism, but leaving slower shifting stock to sit around until Ragnarök is frustrating to say the least.

2 comments:

  1. If the shop has been there for less than a year then presumably the fault which causes all the out-of-date beer is somewhere in the distribution channel.

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  2. Probably, and it shows a rather cavalier attitude towards providing a quality product to the consumer all round.

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