Friday, October 7, 2016

Selling Stale

Tomorrow I am planning to do a blind tasting of American made Oktoberfest lagers. I have already gathered 7 examples form across the US. Yesterday I decided to check a bottle shop near my office to see if they had any single bottles available so I could bump my testing up to 10 beers.

Having realised that there was nothing that I didn't already have, I took to looking around and seeing if anything else might take my fancy. Ever since I wrote a post about being in a local gas station that also has a decent selection and noticing out of date beer being sold at full price, I have started check out the 'best before' or 'bottled on' dates to make sure I am not getting stale beer.

The first bottle I picked up and looked at was this from Green Flash...


A best before date of November 2015??? What the actual fuck? Surely a retailer wouldn't try to push this stuff on an unexpecting public at daft prices?


Oh wait, yes they would. That's right folks, this particular Charlottesville, Virginia, bottle shop expects people to pay north of $12 (after tax) for 4 bottles of year out of date beer.

Hoping this would be a one off, I started checking out some of my favourite beers, especially the Fuller's stuff, which while still in date was in the older bottles, so it is coming to the end of its shelf life. Then there was this...


I do like Bengal Lancer as a general rule, and sure I know the history of IPA meant that it travelled in hot conditions for 6 months to get from England to the Sub-continent, but this bottle will be 2 years past it's best before date in just 120 days. Yours for full price.

As you know if you are a regular Fuggled reader, I love the lager family of beers and Firestone Walker Pivo Pils is something that I am always happy to drink. Unless of course it was bottled nearly 8 months ago, and is sat on the shelf of a very warm shop, kind of like this one.


As I was leaving the shop I noticed that they were selling day old bread with a sign informing the customer that the bread wasn't that day's. If only they treated their liquid bread with the same respect.

2 comments:

  1. Were they trying to sell any of Stone's "Drink By" that were clearly past their prime...or was this obvious enough for them to pull of shelves?

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  2. Did you challenge the manager about it? Might be able to grab a bargain :)

    ReplyDelete