Friday, September 9, 2016

Beer Snobs Are the Worst

Words fascinate me, the stories they tell, the culture they reveal, the way they change through time, how they can be used to comfort, heal, wound, and destroy. Whoever came up with the old rhyme that 'sticks and stones may break my bones but words will never hurt me' was an idiot. Words are, whether spoken or written, the most powerful thing the human race have ever created.

Etymology, the study of the origins of words, is one of those areas that I find particularly fascinating, and a word whose etymology is deeply interesting is 'snob'. According to a folk etymology the word came about in the great public schools of England, places such as Eton and Harrow, where the boys of non-noble families were listed as being 'sans noblesse', abbreviated as 's.nob'. Sans noblesse itself derives from the Latin 'sine nobilitate', in both cases means someone who is without nobility. Whether or not the folk etymology is correct is another thing, and according to the Oxford Dictionaries it isn't, the true origins being a term for a shoemaker's apprentice, however the point remains, a snob is one lacking in the traits usually associated with nobility, as opposed to traits associated with the nobility.

Unfortunately this lack of nobility is all too evident among the self styled beer snobs of the universe. When I worked in the Starr Hill tasting room you could usually rely, at least once a shift, on some gobshite spouting off about stuff he clearly knew little about, especially when it came to brewery relationships with bigger brewing companies. At the time Starr Hill had a distribution deal with Anheuser-Busch, which many an ignoramus took to meaning AB owned Starr Hill, and thus how could any of us truly love beer and work for an AB shill - usually they never saw the irony of their drinking in the brewery, but blinkers are a powerful device.

I have mentioned in previous posts my disdain for the ridiculous, and often vitriolic, comments made on various social media outlets about the purchase of Devils Backbone by AB-InBev, but a post by DB brewmaster Jason on Facebook caught my eye this week, I repeat here verbatim and with Jason's permission:
"I apologize for this beer realm rant, overt eyes - I don't care what your opinions are about ABI buying Devils Backbone Brewing Company but please don't come into any of our locations and impose your world view upon my co-workers. Please do not be rude to them and please do not act like you are all knowing about their situation. This is their work space and where they make a living. This is not a hobby or a diversion for them, unlike your visit. This is what we do! 99% of my co-workers had no idea about ABI purchasing DB. As soon as I was looped in, I ADVOCATED for it! ME, I did. I will debate anyone about this. Please direct your arguments to me. Everyone is entitled to their opinions but please do not be rude and callous to my co-workers. The ones with the strongest feelings are often the most ignorant. I don't expect to change anyone's minds but I can & will certainly make them look likes asses. It is so easy to do. Believe me. Case in point, on an un-related FB post about Goose Islands Bourbon County Stout someone suggested (with all the certainty in the world) to expect a cheapening of ingredients. Which in particular? Which malts & hops, what process?? The answer is that person was talking out of his ass like it was gospel but none of it is true. Yet confident to post such un-truths he was.Thousands of people toss that crap out there. Question the blanket statements. It's sad, dangerous, and distasteful, that people talk about peoples professions and livelihoods with such authority while knowing very little about it. If you are a beer aficionado, enjoy your hobby but please think twice about trying to bring other peoples businesses down with vitriol. This is our livelihood and you know less than you think. Trust me. I've been brewing for a LIVING for 20 years and I know so much more about beer, brewing, and the industry than most of you self satisfied, beer snobs. That is a FACT! Sorry to end on a negative note but god damn, what does it take to house train people these days? Why don't we speak about the things we know, celebrate the things we love, and think twice about chiming in on all the other shit?? Beer snobs are the worst thing about craft beer. Hands down."

I heartily agree with everything Jason says here. Beer geeks, lovers, appreciators, yes be that absolutely, Don't be a beer snob, and most definitely don't be a jerk to people at their livelihood.

1 comment:

  1. "Question the blanket statements" is what stands out for me. Snobs, in my experience, are people who are all about blanket statements -- they hate ambiguity, uncertainty, and open mindedness. Does a beer (or wine or car or suit or phone) not come from the right source? Then it must be bad. Does the style guideline say it has too low of an ABV? Does it have a bit of diacetyl? By definition it must be wrong.

    It's fair to be worried what a big change to a brewery's owners will mean, in the same way that it's fair to worry about the effects of a national hop shortage or a change in beer tax rates. But it's unfair to judge a particular situation based on a very limited understanding of the specifics.

    My guess is that the big fish acquiring minnows has little to do with micromanaging small brewers, and the main effect is going to be putting a thumb on the scale as far access to distribution networks. That's only a guess though -- maybe some exec in St. Louis is suddenly going to force Goose Island to make a Jalapeno Limearita Lite Ale, but I'll wait for that to happen before I get too worried.

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