Friday, June 13, 2014

In Praise of the Brewery Tap

I went to the pub the other day, shock horror, and something has been on my mind ever since.

The pub in question had a good selection, including a decent range of local beers and those from further afield, such as:
  • Champion Killer Kolsch
  • Three Notch'd Hydraulion
  • 21st Amendment Bitter American
  • Bell's Oberon
Something that piqued my interest was the pricing. The 2 local beers in that list, Champion and Three Notch'd, were priced at $5 and $6 for a pint respectively, and the beers from further away were both $5.

Said pub is about equidistant between the two local breweries, so what would be the reason for the extra $1 in price? Sure it could be the extra 0.3% abv that Hydraulion has over Killer Kolsch, though the extra 0.3% abv, but given that Blue Mountain's very nice Full Nelson was likewise priced at $5 on the menu and is 0.6% abv more than Hydraulion, I assume not.

This little vignette shows the one big annoyance of mine with retailers of 'craft' beer, their sheer inconsistency when it comes to pricing similar products, oh and don't get me started about places claiming to have hundreds of 'craft' beers and then including Estrella, Guinness, and Leffe in their lists.

I guess this is one of the reasons why I find myself drinking more and more locally produced beer ('local' beer is a total misnomer given that ingredients are shipped in from around the world) in the places where they were brewed. I prefer my money to be going directly to the producers of the beer rather than through the mitts of various middle men. One of the best things to happen to Virginia beer is the passing into law of SB604, which allowed breweries to sell pints through their tasting rooms.

The brewery tap is fast becoming the best place to drink, and support, local producers of beer. Long may it continue.

No comments:

Post a Comment

Raising Voices: Amethyst Heels

Today sees the beginning of a new series of guest posts here on Fuggled, which I am calling "Raising Voices". The aim of this seri...