I am nearly at the end of the my case of Sierra Nevada Pale Ale, and the few bottles of Saint Terese's Pale Ale from Highland Brewing that I bought with me. To head off any potential beer shortage, when we went to the nearest Publix I grabbed a couple of six packs of Oskar Blues Dale's Pale Ale. When we were back from the shop, Mrs V bimbled on down to the pool to enjoy a drink in the gathering gloom of night, and I was surprised to find that Dale's Pale Ale was much sweeter than I expected. Further research was required, and not of the liquid kind, but rather a quest for information online.
One of my bugbears with the vast majority of beers over here is the complete absence of key, decision making information on the label. I bought Dale's mainly because it was in cans and the name would suggest it is a regular American style pale ale, yet at 6.5% and 65 IBUs it is more in the American IPA ball park. When I am sitting by the pool (when you grow up on a small island in the Hebrides in the North Atlantic, sand and beaches really hold very little fascination) I really don't want to be drinking beers too far north of 5% - call me a wimp or a dilenttante if you wish. Admittedly with Dale's the alcohol content is listed on the side of the can, but other than that there is nothing to tell me what I might expect, like what hops are involved. With SNPA and Saint Terese's Pale Ale, you need to check their websites to learn about the alcohol content, IBUs, hop varieties and malts involved.
Is it really so difficult for brewers, or their designers, to actually find space on the labels to tell us what is in their beer? At a bare minimum there should be a list of malts and hops as well as the alcohol content. To completely misappropriate Ricoeur's hermeneutics of suspicion, what are they trying to hide by giving us just waffly bollocks about being a "completely natural ale", utter tosh since beer does not occur in nature, or that the beer in the bottle is "just a wee bit different". Sure you can argue that I can just look it up on the internet, but when in a shop and without owning a smart phone, yes there are still those of us out here who believe the telephone is for talking to people, you are effectively relying on producers of any foodstuffs to tell you what they use. In the case of the Dale's Pale Ale, checking out the website for meaningful information about the beer is as useful as a chocolate teapot.
I am not entirely sure if there are legal reasons for an absence of useful information on beer labels, but if not then could brewers please start telling their consumers at least the alcohol content, malts and hop varieties in a beer?