Wednesday, January 3, 2024

Pubs in AI

For those that don't know, my day job is as a Product Manager in the world of academic publishing. As with any other software based industry, artificial intelligence is becoming part and parcel of the work we do, so I spend a decent amount of time playing with various tools like ChatGPT, Bard, and DALL-E.

I had been messing about with Bing's DALL-E powered Image Creator for a few hours when I hit upon the idea of using it and ChatGPT in tandem, basically having ChatGPT to summarise a body of text into a prompt of fewer than 50 words to enter into Image Creator.

I decided to take the text of my post back in August describing my dream pub, and initially ChatGPT gave me the following prompt:

Imagine a North Atlantic dream pub with church-like simplicity, perched by the ocean. Picture a cozy interior featuring a great hall structure, discrete spaces, and a roaring fireplace. Capture the North Atlantic ambiance with clouds, sea bird cries, and the scent of the ocean. Envision a community-friendly space, welcoming children responsibly, with a wall of books and a local-focused drink and food selection. Embrace the comfort, camaraderie, and North Atlantic charm of this dream pub.

Image Creator then generated 4 images based on the prompt, of which this one I felt was closest to the prompt.

My initial thought with this particular image was that the church was too ornate for what I was thinking off when I described the simple Calvinist architecture of many a North Atlantic church, so I asked ChatGPT to refine the prompt further, resulting in:

Imagine a serene North Atlantic dream pub, its simple coastal church design nestled by the ocean. Picture a warm interior with a great hall layout, inviting spaces, and a crackling fireplace. Feel the North Atlantic ambiance with clouds, sea bird sounds, and the scent of the ocean. Visualize a welcoming community space, children embraced responsibly, featuring books, local drinks, and hearty food. Sense the comfort, camaraderie, and pure charm of this dream pub.

The best of the resulting images was this one, and it was definitely closer.

I still felt that the building was too grand, and too obviously a church, so I asked ChatGPT to target the kind of very simple churches you see in rural Iceland.

Envision a serene North Atlantic dream pub, mirroring the simplicity of Hellnar, Iceland's church. By the ocean, it offers a humble layout with cozy spaces, a crackling fireplace, and the North Atlantic's natural charm. A warm community space welcomes all, featuring books, local drinks, and hearty food. Embrace the comfort and camaraderie of this unpretentious dream pub.

Finally I felt as though the best image of the 4 provided got to the heart of the kind of pub I had in mind when I wrote my post.

I shared this image on several of my socials, and the reaction has been mostly positive, that this kind of pub would appeal to people that follow me.

Not wanting to rest on my laurels, I decided I would see if AI could give me an accurate image of a real pub I have described in a post, starting with a post from my last trip to Scotland in 2019, when I had a night out with Mrs V in the public bar of the Station Hotel in Alness. The text based prompt that ChatGPT spat out was:

Generate a nostalgic image of a traditional Scottish pub: teal blue doors, worn wooden interior, patrons enjoying Tennent's lager. Capture the lively atmosphere, groups of working men, and the couple at the bar. Emphasize the charm, gaming machine, and the essence of camaraderie in this Highland pub scene.

Bing's closest response was this.

Whilst not an absolute match, if you have spent any time drinking in a Highland hotel's public bar, you will definitely recognise the scene, and it actually makes me feel nostalgic for home.

With so many pubs visited over the years, I think that this kind of fun will be something I do pretty often. and see how the technology, and my ability to create prompts improves.


  1. Tennents: easy to start spelling; a bugger to stop.

  2. I like this use of the new Tech. I assume the text based AI could generate dream beer recipes from each particular beer style guides. Imagine a Dream Czech Pilsner recipe.


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