If you've been following Fuggled for a while then you will know that I generally hold the whole 'craft' beer thing rather lightly. I don't really give much of a toss about the corporate structure of the company making the beer I drink, as long as it tastes good then I am generally a happy camper. However, one thing that I do appreciate is honesty in advertising. You can imagine then my dismay at wandering into the store yesterday and seeing the following:
Now, this isn't some half baked rant about the 'crafty' beers as opposed to the 'real thing', but rather a half baked rant about the terminology in this poster adorning a stack of Blue Moon...'locally "craft brewed"'? Really? Who the fuck does the cretin that came up with this poster think he or she is kidding?
Last time I looked there is no 'Blue Moon Brewing Co' in Virginia, but then, as we all know, Blue Moon is a brand of the brewing giant MillerCoors (a joint venture between Molson Coors and SABMiller in the US), and there is a MillerCoors brewery in Virginia. Said brewery is just across the mountains, and perhaps it is the only part of this advert which is true as it is in the Shenandoah Valley.
Do the marketing geniuses behind this poster honestly think that anyone with half a brain cell is going to believe that Blue Moon is 'local' in the same way as Devils Backbone, Hardywood or the soon to open Three Notch'd Brewing?
Subscribe to:
Post Comments (Atom)
Homebrew - Cheaper than the Pub?
The price of beer has been on my mind a fair bit lately. At the weekend I kicked my first keg of homebrew for the 2024, a 5.1% amber kellerb...
-
It's been quite the jet-set month has July. At the beginning of the month, plus a couple of days at the end of June, my family and I tra...
-
Anyone with even the most cursory interest in German beer knows about Reinheitsgebot, the famed Bavarian "Beer Purity" law enacted...
-
Yesterday, the following image popped up in my various socials: Said image was accompanied by the following text: "Starting today all p...
Well, it is in quotation marks. I find that the oddest thing on the poster as it is a bit of an admission that it isn't what it says it is.
ReplyDelete