Monday, April 26, 2010

Unscientific Observations

As I mentioned in Friday's post, I was down in South Carolina at the weekend for the wedding of Mrs Velkyal's best friend - which despite the pouring rain was an excellent day.

One thing that I found particularly interesting, not being the kind of person to get on the dance floor, was to observe what people were drinking. The wedding and reception were both held in the Victoria Valley Vineyards, so obviously the booze list was dominated by grape rather than grain, but there were three bottled beers available:
From my thoroughly unscientific observations, I would say the Thomas Creek beer, a very nice hoppy red ale, was the beer of choice for about two-thirds of the beer drinkers, followed by Bud Light and with very few people at all drinking Corona. There also seemed to be an interesting age demographic going on, drinkers who were 40 or under drank Thomas Creek, those over 40 but under 60 largely drank Bud Light, most of the few over 60 people at the wedding were drinking wine.

So extrapolating from my distinct lack of scientific rigour (well, what do you want me to do at a wedding, produce surveys?), I would say that craft ale's future is bright because it is not seen as the drink of choice for the American equivalent of the old man with a flat cap and whippet.

To entirely rip off Orange's advertising slogan, the future's bright, the future's craft.

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