tag:blogger.com,1999:blog-6521229482537361840.post1837030992063598198..comments2024-02-20T09:10:35.971-05:00Comments on Fuggled: Getting it RightAlistair Reecehttp://www.blogger.com/profile/15929927359428659775noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-6521229482537361840.post-24683549038995985692010-02-24T09:13:14.408-05:002010-02-24T09:13:14.408-05:00The plethora of bad sites in myriad industries ama...The plethora of bad sites in myriad industries amazes me and the usability of large, national sites for big brands is often atrocious.<br /><br />Arguably fulfilling 'users needs' is the primary goal of any site, and the best ones are the ones that do this in the simplest, easiest to understand way. A great example of sites that continuously let users down are websites for cinema chains that allow you minimal flexibility for making a film selection.<br /><br />If a website can be visually attractive, and if the design adds to fulfilling the needs than even better. The more users who's needs you can cater for in this way the better. The more engaging the content the more likely it is to succeed, in general.<br /><br />Caveats - 'users needs' are sometimes interchangeable with a companies business or marketing objectives and may depend on a product or web service actually fulfilling a need, although many sites may want you to fulfil their need when there's no intrinsic benefit to the web users e.g. purchase something you don't need!<br /><br />Fundamentally though a website should be judged against it's objectives. A website may be an information service, a distribution channel, a customer service tool - it could be all three even - and it should be judged by it's ability to fulfil it's purpose and the needs of it's users.Mark, Real-Ale-Reviews.comhttp://real-ale-reviews.comnoreply@blogger.com