One of DB’s family values is "Beer Positive". Dr. Lewis at UC Davis instilled that into us. Never talk bad about any segment of the brewing industry. What’s bad for one part is bad for the whole. Be inclusive not exclusive & celebrate not denigrate beer. I’ve always considered myself a brewer first and a craft brewer second. That approach has served me well. When we opened Devils Backbone I insisted on carrying three bottled products; Coors Light, Bud Light, and Bud. I carried all three because all three are brewed in Virginia!! We sell 5-20 Bud/Bud Lights each week to the 4000 + DB beers. I’m happy to still carry those products. Different perspective from some in my industry I suspect.I have written about this in a previous post, but it needs saying again, some of the snide comments and abuse on Devils Backbone's Facebook page, Instagram account, and other social media forums has been nothing short of disgusting, and an absolute disgrace to the wider 'craft' brewing world.
It kind of gets to the fevered pitch of a Westboro Baptist Church funeral picketing session, bordering on a cultic obsession with ideological purity. It's like people have forgotten that beer is supposed to be fun.
At the end of the day, it's just beer and some people would do well to remember that.